Selwise

Every step of personalization, in one panel.

Campaigns, recommendations, search and scenarios in one place, with AI beside you on the screen where the work is done.

Campaign designerDescribe it or bring your own code; the HTML, CSS and JavaScript are written to your brand and run in a live preview.
Scenario draftsDescribe the flow in a sentence; the steps, the audience and the email draft arrive on the canvas.
Outfit rulesSuggests which product types go together, with its reason; only the rules you approve reach the storefront.
Copy and designCampaign copy, email, SMS and web push; product cards, product page blocks and custom scripts.
AI · Campaigns

Design your campaign with AI

Describe what you want or bring your own code; AI writes or edits the HTML, CSS and JavaScript to your brand. The design runs in a live preview, and changes stay in the session history, where they can be undone. Hand the one you like to a campaign draft — nothing goes live until you save it.

  • Describe it or bring code
  • Live preview with your brand
  • History and undo
  • Into a campaign draft
AI Studio designer: an edit request, the change history and the code, beside a summer sale band with a countdown running in the branded live preview
Running in the live preview
AI · Scenarios

Build a scenario from one sentence

Write the flow you want in your own words, and AI builds the steps, the audience and the email draft. It states every assumption it made and creates the messages it proposes as unpublished drafts. Then keep editing on the canvas, or describe the next change to AI again.

  • Flow, audience and message draft
  • Assumptions stated plainly
  • Edit an existing scenario
  • Nothing saved until you apply
Creating a scenario with AI: the assumptions it made, the segment it proposes and the win-back email draft
Draft · waiting for your approval
AI · Complete the look

AI suggests the outfit rules, you approve them

Selwise recognises which product type each of your categories holds; AI suggests which types go together, with its reason, and notes whether your orders have shown them together. The rules you put live build the look strip on the product page: one product per part of the outfit, and the total for the look.

  • Recognises product types
  • Suggestions with reasons
  • Evidence from your orders
  • Only approved rules go live
Product roles, outfit rules: the AI suggestions with their reasons, and the make-live and reject buttons
Only the rules you approve go live
Recommendations

13 strategies, previewed on your catalogue

Ready strategies from bestsellers to similar products, from bought together to the products that complete the look. Choose where the strip is shown; the strategy runs on your own catalogue with the settings in the form, and says why when the strip would be empty.

  • Complementary products
  • Complete to free shipping
  • Visitor history
  • Live preview
Recommendation strip builder: the Complementary Products strategy selected; the live preview shows the shoes and bag suggested for a dress, the total for the look and the add-all button
Previewed on your own catalogue
Experiments

A/B tests and page experiments

Change and test headlines, images, buttons and layouts with the visual editor; no winner is called before the sample and at least 7 days are complete.

  • Visual editor
  • Statistical significance
  • Win probability
  • Traffic splitting
Experiment results: the verdict, control and variant side by side, and every goal
Sample experiment · Social Proof +17.8%
Analytics

See what's working

Track impressions, clicks and revenue, and see where visitors drop off in the search, recommendation and campaign funnels.

  • Revenue attribution
  • Conversion funnels
  • Customer journeys
  • CSV export
Analytics screen: total revenue with impression, click, search and recommendation cards
$332,390 attributed · sample store, 30 days
Use cases

At every step of the journey.

AcquisitionOn the first visitShow new visitors campaigns based on where they came from, their country and the page they are on.
ConversionProduct and cartGrow the basket with products that complete the look, a free-shipping goal bar and social proof.
LoyaltyLifecycleWith scenarios, send email and SMS through your own provider and web push directly, at the right moment.

See the features on your own store.

Let's plan a demo built around your catalogue and your goals.

Request a demoContact us