Latest insights, tips, and best practices for e-commerce personalization, AI marketing, and conversion optimization.
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Our editorial team publishes practical guides on personalization strategy, experimentation, merchandising, and lifecycle automation for modern e-commerce teams.
Every framework we share is reviewed against live store scenarios, statistical significance principles, and implementation constraints observed by our product and success teams.
New articles, implementation checklists, and playbooks are added on an ongoing basis. Follow this page for newly released resources.
Selwise
Personalization Journal
E-commerce Personalization Playbook for 2026
A practical growth playbook to design, launch, and scale personalization programs that lift conversion rate, AOV, and customer lifetime value.
Selwise
Personalization Journal
11 A/B Test Ideas for Product Pages That Increase Revenue
A practical list of high-leverage product page experiments with execution guidance, statistical guardrails, and reporting structure for growth teams.
Selwise
Personalization Journal
7 Product Recommendation Strategies to Lift AOV
Seven high-impact recommendation strategies with implementation order, merchandising guardrails, and analytics principles to grow average order value.
Selwise
Personalization Journal
From Zero-Result Searches to Revenue A Practical Framework
Learn how growth and merchandising teams can convert zero-result searches into measurable revenue opportunities with prioritization and experimentation.
Selwise
Personalization Journal
AI-Powered Retention Campaigns with Behavioral Segmentation
A practical retention blueprint for growth teams to design behavior-based segments, campaign triggers, and AI-assisted messaging that improves repeat revenue.