Cookie Policy

1. What Are Cookies?

Cookies are small text files that are stored on your device when you visit a website. They are widely used to make websites work more efficiently and to provide information to website owners.

2. How We Use Cookies

We use cookies for the following purposes:

• Essential Cookies: Required for the platform to function properly
• Authentication: Keep you logged in across sessions
• Preferences: Remember your settings and choices
• Analytics: Understand how users interact with our platform
• Marketing: Track campaign effectiveness

3. Types of Cookies We Use

3.1 Essential Cookies

These cookies are necessary for the platform to function. They enable core functionality such as account authentication, security, and session management.

3.2 Functional Cookies

These cookies enable enhanced functionality and personalization. They remember your preferences and settings to provide a more personalized experience.

3.3 Analytics Cookies

These cookies help us understand how users interact with our platform by providing anonymous information about usage patterns. This helps us improve user experience.

3.4 Marketing Cookies

These cookies track visitors across websites to display relevant advertisements and measure marketing campaign effectiveness.

4. Third-Party Cookies

We may use third-party services that set cookies on your device. These include:

• Google Analytics: For website analytics
• Payment Processors: For secure payment processing
• CDN Providers: For content delivery optimization

Please refer to the respective privacy policies of these third parties for more information about their cookie practices.

5. Managing Cookies

5.1 Browser Settings

Most web browsers allow you to control cookies through their settings. You can:

• Block all cookies
• Accept only first-party cookies
• Delete existing cookies
• Set notifications when cookies are sent

Please note that disabling essential cookies may prevent the platform from functioning properly.

5.2 Cookie Consent Banner

When you first visit our platform, you will see a cookie consent banner. You can choose which categories of cookies to accept. Your preferences will be saved for future visits.

6. Cookies Used on Our Platform

7. Local Storage and Session Storage

In addition to cookies, we use browser storage mechanisms (localStorage and sessionStorage) to store certain information locally on your device. This includes:

• Widget configuration data
• Experiment variants for A/B testing
• User session identifiers
• Client-side caching data

8. Cross-Site Tracking

When you install the Selwise widget on your website, it may set cookies to track user behavior across sessions. This enables features such as:

• Visitor identification and session management
• A/B testing variant assignment
• Frequency capping for campaigns
• Personalized product recommendations

You must disclose the use of tracking cookies in your own privacy policy and obtain appropriate user consent as required by applicable laws (GDPR, ePrivacy Directive, CCPA).

9. Legal Basis for Cookie Processing (GDPR)

For users in the EEA, our legal basis for processing cookie data is:

• Essential cookies: Legitimate interest (contractual necessity)
• Functional cookies: Legitimate interest
• Analytics cookies: Legitimate interest
• Marketing cookies: Consent

10. Updates to This Policy

We may update this cookie policy from time to time to reflect changes in our practices or applicable laws. We will notify users of significant changes via email or through the platform.

11. Contact Us

If you have questions about this cookie policy, please contact us at:

12. Useful Resources

• All About Cookies
• UK ICO Cookie Guide
• EU GDPR Portal