Personalization, for everyone.
We believe enterprise-grade personalization technology shouldn't belong to the biggest brands alone.
Our story
From idea to platform.
2025FoundedSelwise started from a simple idea: make AI-powered personalization accessible to every e-commerce business.
2026Product launchWe shipped the first release with campaign management, followed by recommendations, search, experiments, scenarios and mobile apps. AI now designs campaigns, drafts scenarios and suggests outfit rules.
NextRoadmapWe keep improving the AI and the look recommendations, and adding new integrations.
Our mission
To power e-commerce businesses of every size with tools that grow conversion, loyalty and revenue.
Our vision
To be the leading platform of an online retail where every customer interaction is personal and meaningful.
Our values
The principles behind every decision.
1InnovationWe push the limits of what's possible in AI and personalization.
2Customer successOur customers' success is our success.
3TransparencyWe only show figures we measure, and we communicate honestly.
4ExcellenceIn every detail, from product quality to support.
How we work
Product, design and growth — one goal.
Our goal is to help stores ship personalization faster and measure its impact more clearly. That is why the dashboard only shows figures we measure, and marks a value we could not measure with a dash rather than a zero.
- We tie every feature to measurable commercial impact.
- We design experiences that speed teams up operationally.
- We validate decisions with data after going live.
Let's talk about your store.
Let's look at which modules would work for you, on your own catalogue, in a demo.